Gregory “G-Wiz” Rutledge · Experience Strategy · Facilitation · Speaking
I’m Gregory “G-Wiz” Rutledge — a UX strategist, facilitator, author, and human connection engineer. I help teams, founders, and organizations clarify their message, improve their customer experience, align their people, and build experiences that create trust, momentum, and measurable value.
The real bottleneck
Most teams are not stuck because they lack talent. They are stuck because the problem is unclear, the room is misaligned, the customer journey is fragmented, or the offer does not make sense to the people it is supposed to serve. I help teams slow down long enough to find the real problem, then move with clarity.
Need the real problem named clearly?
What I help with
Most teams are solving the symptom. I help you find the expensive confusion underneath it.
Journeys, blueprints, and workflows that show where trust is built — and where it leaks.
Turn scattered opinions and quiet disagreements into a decision path the whole room owns.
Find where users get confused, drop off, or stop trusting — then fix it.
Teams move faster when people feel safe saying the true thing. I build that room.
From sticky-note chaos to a sequenced plan with owners, evidence, and momentum.
Seeing your team in one of these?
Ways to work with me
Starting at $1,000
$1,500
Starting at $7,500
From $7,500/month
Not sure which door fits? Start with a conversation.
“If nothing changes, nothing changes.”
The first thing I tell every room
Proof
My UX career includes work connected to Adobe, PayPal, Marriott, The Container Store, Northstrat, startups, nonprofits, and government environments. That experience gives me the ability to connect user needs, business outcomes, stakeholder priorities, and team dynamics into practical solutions.
Enterprise digital experience, Adobe.com, content systems, scalable UX
Help center, accessibility-first support experience, mobile-first UX
Loyalty, rewards, sign-in, partner experience clarity
Ecommerce, usability, design system thinking, conversion-focused UX
Research, usability testing, program leadership, operational efficiency
Facilitation, identity shift, community activation, offer clarity, business momentum
Receipts, stories, and the thinking behind them.
View the proof →Adobe, PayPal, Marriott, The Container Store, Northstrat, startups, nonprofits, and government contexts.
Facilitation, journey mapping, stakeholder clarity, and decision paths for teams with competing priorities.
700+ DFW design community members and 50+ GREATER University beta participants moved from insight into action.
Want this kind of clarity in your room?
What they're saying
From Waiter to Greater is one of those rare books that feels like a conversation with a wise friend — honest, encouraging, and genuinely uplifting. Gregory Rutledge’s storytelling blends raw personal experience with practical insight, making his journey from waiting tables to discovering purpose both relatable and motivating. This book didn’t just entertain me — it challenged me to think differently about where I am and what’s possible next.
This book is like having a conversation with a friend and mentor. You can feel the personal and intimate moments, while still gaining knowledge and advice on navigating this thing called life. It’s really like getting a pep talk. Definitely worth the read!
I had the privilege of reading From Waiter to Greater, written by a friend whose journey I’ve watched unfold in real life — and let me say, this book is just as inspiring as the person behind it. The struggles, the lessons, the small wins that led to big breakthroughs… they’re all here. And because I know the author personally, I can vouch for the integrity and authenticity behind every word.
The title of this review is a quote from the book and I feel it’s a great summary of my experience with From Waiter To Greater. Knowing that is one thing, but what is the science behind actually building character? That’s where this book shines. Consistency and growth and the precursors to success in anything. The G.R.E.A.T.E.R frame work will embed a mindset in you that will put the traits of consistency and growth inside of you if you’re sincere and do the work.
I have read this book and it is an amazing read. I personally like how the author, my good friend Gregory, preserves his voice amidst the wisdom he exudes from sharing his personal experiences and pivotal points that defined his path in life. I definitely recommend this book to everyone who feels unseen and unheard due to their approach to life, work or business being unconventional/unorthodox.
Want to create proof like this with your team, offer, or audience?
How I think
Before I design, facilitate, coach, or consult, I ask better questions. Most organizations are answering questions they never stopped to verify. My work helps teams uncover the real problem, map the experience, align the room, and move toward useful action.
Questions as a Service.
See how I think →Need better questions in the room?
Origin story
I learned experience before I ever learned UX. Years in restaurants, hospitality, service, music, sales, and customer-facing work taught me how to read people, recover broken moments, create trust, and make people feel seen.
UX gave language and structure to what I had been practicing all along: designing experiences that make people want to come back.
If the story resonates, let’s talk about the work.
Speaking
I speak and facilitate on identity, transformation, UX strategy, communication, resilience, human connection, storytelling, and the GREATER framework. My sessions are designed to do more than inspire. They activate people.
Want this energy in your room?
Ready when the room is
If your team, product, offer, customer journey, or internal experience feels unclear, I can help you find the real problem and create a path forward.
