Grounded
Start with the real story, context, constraints, and lived user pain.
How I think
Better questions create better outcomes.
Most organizations are answering questions they never stopped to verify. Before I design, facilitate, coach, or consult, I ask better ones — then help the room uncover the real problem, map the experience, align, and move toward useful action.
The service nobody lists
Questions as a Service.
The most expensive sentence in business is “we already know what the problem is.” My job is to slow the room down for an hour so it can move faster for a quarter — asking the question everyone is avoiding, making the experience visible, and turning opinion debates into testable decisions.
The working rhythm
Seven moves, in order.
01
Listen
Hear what is said, watch what is done, and notice the gap.
02
Map
Make the experience visible so the room argues with the map, not each other.
03
Reframe
Turn assumptions and politics into questions worth testing.
04
Align
Get stakeholders pointed at the same problem before anyone builds.
05
Prototype
Make the thinking tangible before it gets expensive.
06
Activate
Move the team from analysis into evidence-creating action.
07
Measure
Tie the experience back to outcomes a CFO and a customer both feel.
Problem-solving operating system
The GREATER method
Seven moves I run on every ambiguous, high-stakes problem — from Fortune-scale products to founders stuck in their own heads.
Reframe
Turn assumptions, fear, and internal politics into testable hypotheses.
Embrace
Learn continuously through research, feedback, and market signals.
Action
Move from analysis into bite-size experiments that create evidence.
Transition
Lead the shift from old behavior to better systems, workflows, and decisions.
Empower
Align stakeholders and users so the solution survives outside the design file.
Resilience
Iterate when the first answer breaks, because the first answer usually breaks.
Operating principles
The rules I don't break.
01
Ask better questions before prescribing solutions.
02
Prototype the thinking before polishing the pixels.
03
Test with real people before politics harden into requirements.
04
Make the business case plain enough for a CFO and human enough for the user.
05
Culture is designed through repeated behaviors, not posters on a wall.