The origin story
From waiter to GREATER.
I learned experience before I ever learned UX. Years in restaurants, hospitality, service, music, sales, and customer-facing work taught me how to read people, recover broken moments, create trust, and make people feel seen.
The throughline
Service, strategy, story, systems.
UX gave language and structure to what I had been practicing all along: designing experiences that make people want to come back. The same instinct that read a dining room now reads stakeholder rooms, customer journeys, and team dynamics. The complaint on the surface is rarely the problem underneath — in restaurants or in product reviews.
The book
The story has a spine.
From Waiter to GREATER is the long version: how anyone can level up from where they are, told through the years of service work that became a framework. It is the origin story behind the GREATER method — Grounded, Reframe, Embrace, Action, Transition, Empower, Resilience — and the reason I coach transformation the same way I design experiences: by finding the real problem underneath the visible complaint.
If you want to understand how I work before bringing me into your room, start here.
The G-Wiz effect
Big energy. Safe rooms.
Community is not a side hobby — it is the operating system. A 700+ person design community, live cohorts, workshops, and rooms where people feel safe enough to say the true thing. That is where the best product decisions come from.
“Be afraid and do it anyway.”
— G-Wiz
“Your story is not baggage. It is raw material.”
— G-Wiz
This energy has a channel.
Come see it live on YouTube →Out in the wild
The work has witnesses.
